OUR STORY
A journey of healing, unlearning, and coming home to self.
bmby. was born from real life. The highs, the lows, and all the messy in-betweens.
Pain. Heartbreak. Loss. But also joy, clarity, and love that runs deep. These journals are the result of time spent peeling back layers, unlearning, and simply sitting with what is.
Created not as a business, but as a response. A shared belief that people deserve more space to feel and fewer instructions on how to do it.
Holly
Founder & CreativeRaised on Sydney’s Northern Beaches, Holly spent years building a career in corporate. Driven, capable, and quietly running on empty. The success was real. So was the burnout.
Stepping away led her back to something she’d always believed in but rarely made time for: the practice of turning inward. Holly brings a love of spirituality, the sunshine and intention to everything bmby. creates.
The belief that a life well-examined can also be a life well-lived.
Daniel
Day 1 & DirectorOriginally from Brazil and shaped by two worlds, Daniel traded the corporate ladder for something he could build with his own hands, literally. Running his own building business gave him perspective on what it means to create something real, something lasting.
Daniel brings groundedness, grit, and an unwavering belief in what bmby. can be.
A reminder that the people who show up matter just as much as the idea itself. (Thank you darling)
Bobby
Chief Wellbeing OfficerBobby is a brown dog of great importance. He has attended more bmby. development sessions than any external consultant, offered more grounding than any productivity framework, and has never once suggested a pivot.
His contributions to the brand are largely non-verbal, but deeply felt. Quiet presence. Unconditional approval. The occasional reminder that sometimes the best thing you can do is step outside.
P.S. Love you Bobby but please stop eating everything.
